When is the best time to approach sponsors and submit proposals?

Timing varies by company, but generally: Japanese manufacturers (like Kawasaki) have budgets set in June/July with contracts starting in fall. Many American companies open sponsorship windows in September-October with decisions made by December. The key advice is to research each company's specific timing, get proposals in early before reviewers are tired, and set calendar reminders so you don't miss windows. Also watch for product launches - that's when companies have bigger budgets and need promotional support. Don't wait for trade shows like PRI or SEMA when sponsors are overwhelmed with requests. Build relationships beforehand so when the window opens, you're already known.