How do sports agents and agencies get paid for their services?
Answered in: 2022 MX Sponsorship Summit: Agents & AgenciesThe Answer
Agents typically get paid in two ways depending on who they're representing. When representing individual athletes (drivers, riders, racers), it's percentage-based off the money they bring in - they typically don't touch purse money, but take a cut of compensation including cash and value-in-kind deals. When working with brands or properties, it's usually retainer-based. Brands may retain agencies for help with social content, activation, or consulting within the motorsports industry to ensure their messaging and branding is authentic and correct.
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2022 MX Sponsorship Summit: Agents & Agencies
Session 2 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Working with Agents & Agencies — what agents do, how they get paid, how to find a good one, and how to maximize your value together. With Bob Walker (CEO of Connexions — the Deegans, AMA Pro Motocross, Trey Canard), Lew Lewis (Team Manager, Jeremy McGrath Motorsports 2013–2020), Jimmy Button (VP of Action Sports, Motorsports & Olympics at Wasserman — Dylan Ferrandis), and Eric Morley (Founder of Blue C — Cameron Steele, Monster Energy, Red Kap).
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