The Answer

There aren't many options in motorsports specifically - it's a small community of established agents. Look for agents who have deep knowledge of your specific sport, strong existing relationships with brands, legal support, and a track record of success. Consider whether you want a large agency with extensive resources and connections across multiple sports, or a smaller operation with more personalized attention. The best agents will have relationships where they can walk into any pit area or semi and speak to everyone without getting doors slammed in their faces.

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2022 MX Sponsorship Summit:  Agents & Agencies
Video Course

2022 MX Sponsorship Summit: Agents & Agencies

Session 2 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Working with Agents & Agencies — what agents do, how they get paid, how to find a good one, and how to maximize your value together. With Bob Walker (CEO of Connexions — the Deegans, AMA Pro Motocross, Trey Canard), Lew Lewis (Team Manager, Jeremy McGrath Motorsports 2013–2020), Jimmy Button (VP of Action Sports, Motorsports & Olympics at Wasserman — Dylan Ferrandis), and Eric Morley (Founder of Blue C — Cameron Steele, Monster Energy, Red Kap).

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