Why do different types of companies sponsor athletes and what are their specific goals?
Answered in: 2022 MX Sponsorship Summit: Why Brands SponsorThe Answer
Different companies have different sponsorship needs based on their industry. Retailers want foot traffic into stores. Manufacturers want to prove product functionality. Service companies (like insurance) want to make their brand feel fun and collect leads from potential customers. Food and beverage companies want sampling opportunities so people can try their products. Endemic brands (those within the sport) want to prove functionality and achieve podium results. Understanding what a specific company needs helps athletes tailor their pitch accordingly.
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Get full access to 2022 MX Sponsorship Summit: Why Brands Sponsor
2022 MX Sponsorship Summit: Why Brands Sponsor
Session 1 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Why Brands Sponsor — why companies sponsor motocross, what they expect from representation, why you should never offer "exposure," and what to offer instead. With Alex Striler (summit host and author of Motorsports Marketing and Sponsorships), Randy Valade (Moto Brand Manager, Troy Lee Designs), Wing Lam (Founder, Wahoo's Fish Taco), Josh Shorter (Brand Manager, THOR), and Pat Lopez (Athlete Manager, OGIO Powersports).
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