What mistakes do athletes make when submitting sponsorship proposals and decks?
Answered in: 2022 MX Sponsorship Summit: Why Brands SponsorThe Answer
Common mistakes include: spelling and grammatical errors (which indicate lack of care about self-representation), copy-pasting the same generic proposal to multiple brands without customization (sometimes even mentioning the wrong brand name), not having a clear plan or goals when asked about their racing program, and not taking time to present themselves properly. Sponsors see these errors as indicators of how the athlete might neglect other aspects of the relationship.
Want the complete breakdown?
Get full access to 2022 MX Sponsorship Summit: Why Brands Sponsor
2022 MX Sponsorship Summit: Why Brands Sponsor
Session 1 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Why Brands Sponsor — why companies sponsor motocross, what they expect from representation, why you should never offer "exposure," and what to offer instead. With Alex Striler (summit host and author of Motorsports Marketing and Sponsorships), Randy Valade (Moto Brand Manager, Troy Lee Designs), Wing Lam (Founder, Wahoo's Fish Taco), Josh Shorter (Brand Manager, THOR), and Pat Lopez (Athlete Manager, OGIO Powersports).
Related Questions
Ready to master sponsorships?
Get instant access to 2022 MX Sponsorship Summit: Why Brands Sponsor and start implementing these strategies today.