How can amateur or regional riders create value for sponsors when they're not getting major media coverage?
Answered in: 2022 MX Sponsorship Summit: Why Brands SponsorThe Answer
Amateur riders create value through word-of-mouth influence at local tracks, driving traffic to brick-and-mortar dealers, creating content on their own social channels, and being a respected figure in their regional racing community. Regional athletes who are respected can recommend products to younger riders who look up to them, and they serve as a connection between national brands and local dealers. Sales reps and local connections often identify promising amateurs who then get elevated to higher sponsorship tiers.
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2022 MX Sponsorship Summit: Why Brands Sponsor
Session 1 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Why Brands Sponsor — why companies sponsor motocross, what they expect from representation, why you should never offer "exposure," and what to offer instead. With Alex Striler (summit host and author of Motorsports Marketing and Sponsorships), Randy Valade (Moto Brand Manager, Troy Lee Designs), Wing Lam (Founder, Wahoo's Fish Taco), Josh Shorter (Brand Manager, THOR), and Pat Lopez (Athlete Manager, OGIO Powersports).
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