What is B2B value in sponsorships and how can athletes leverage it?
Answered in: 2022 MX Sponsorship Summit: Why Brands SponsorThe Answer
B2B (business-to-business) value comes from connecting sponsors with each other through the athlete. When an athlete has multiple sponsors, they can facilitate relationships between those brands through cross-promotions, joint content, and collaborative marketing. Making one good impression with a sponsor can lead to referrals to their network of contacts. Sponsors often collaborate on apparel collections, co-branded products, and joint promotions. Athletes who understand how to help their sponsors work together become more valuable to everyone involved.
Want the complete breakdown?
Get full access to 2022 MX Sponsorship Summit: Why Brands Sponsor
2022 MX Sponsorship Summit: Why Brands Sponsor
Session 1 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Why Brands Sponsor — why companies sponsor motocross, what they expect from representation, why you should never offer "exposure," and what to offer instead. With Alex Striler (summit host and author of Motorsports Marketing and Sponsorships), Randy Valade (Moto Brand Manager, Troy Lee Designs), Wing Lam (Founder, Wahoo's Fish Taco), Josh Shorter (Brand Manager, THOR), and Pat Lopez (Athlete Manager, OGIO Powersports).
Related Questions
Ready to master sponsorships?
Get instant access to 2022 MX Sponsorship Summit: Why Brands Sponsor and start implementing these strategies today.