What's the biggest mistake non-endemic brands make when entering motorsports sponsorship?

The biggest mistake is using outside agencies that don't understand the motorsports industry. These agencies create inauthentic content - like reversed images of riders doing whips that anyone in the industry immediately recognizes as wrong. This destroys credibility and often results in 'one and done' sponsorships where the brand has a bad experience and never returns, while also bad-mouthing the sport to other brand managers. Brands should either work with motorsports-specific agencies or bring on consultants who truly understand the culture, terminology, and what looks authentic.