What is a B2B connection and why is it valuable to potential sponsors?
Answered in: Al Rondon of Coca Cola explains what sponsors wantThe Answer
A B2B (business-to-business) connection is when you can help a company gain access to a customer or business relationship they don't currently have. For example, if you have connections to senior executives at a company that doesn't currently sell the sponsor's products, that's extremely valuable. The marketing dollars are finite, so helping a company secure new business relationships can help justify the sponsorship expense.
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Al Rondon of Coca Cola explains what sponsors want
Al Rondon of Coca-Cola — from the Mello Yello NHRA program — explains what one of the world's biggest brands wants from sponsorship, joined by 12-time champion Mitchell DeJong on landing and keeping deals.
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