Should racers approach the parent company or local/regional distributors for sponsorship?
Answered in: Al Rondon of Coca Cola explains what sponsors wantThe Answer
If your approach is more regional within a specific territory, approaching the local bottler or distributor could be valuable if you can help them deliver on something important to their local business. While the parent company owns the brands, local franchisees are business owners who may be willing to invest if it makes sense for their regional goals. The key is matching your geographic reach and influence to the appropriate level of the organization.
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