What role does social media following and activity play in sponsorship decisions?
Answered in: Al Rondon of Coca Cola explains what sponsors wantThe Answer
Companies research potential sponsorship partners and their rankings take into account social following and how active the person is on social media. Sponsors want ambassadors who have reach and voice beyond just what they do on the track. Your 'total brand' matters - it's more than just your racing performance; it includes your social presence and how you engage with fans.
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