What role does social media following and activity play in sponsorship decisions?
Answered in: Al Rondon of Coca Cola explains what sponsors wantThe Answer
Companies research potential sponsorship partners and their rankings take into account social following and how active the person is on social media. Sponsors want ambassadors who have reach and voice beyond just what they do on the track. Your 'total brand' matters - it's more than just your racing performance; it includes your social presence and how you engage with fans.
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Al Rondon of Coca Cola explains what sponsors want
Al Rondon of Coca-Cola — from the Mello Yello NHRA program — explains what one of the world's biggest brands wants from sponsorship, joined by 12-time champion Mitchell DeJong on landing and keeping deals.
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