What content creation requirements do sponsors typically expect from athletes?

Content requirements vary by sponsor but can be substantial. For example, Seafoam requires 30 photos per month for each of their 12+ products, plus 30-second to one-minute videos for each product monthly. The content often focuses on showing products being used in everyday settings rather than motorsports contexts, as sponsors want to reach the general end user. This content is used for social media and brand awareness campaigns.