How can motorsports athletes activate sponsorships at retail stores and events outside of races?

Athletes can bring their race car to retail store displays, hand out product samples, and interact with customers. For example, setting up the car in front of stores like Menards or grocery stores the day before races, spending 2-3 hours meeting customers while they sample products that are available for purchase inside. Athletes can also pump gas at sponsor locations, attend grand openings, and visit multiple store locations in the region. One driver visited 18 Sheetz stores in 21 days as part of their activation strategy.