What are the three main categories of sponsor activation that athletes should understand?

The three main categories are: 1) Bringing people to the racetrack - hospitality, buying out sections, bringing company employees/headquarters staff to events; 2) Community engagement - representing the sponsor at golf tournaments, community events, speaking to employee groups, pumping gas at locations, hosting lunches; 3) Logo/brand visibility - placement on car, helmet, crew shirts, TV commercials, and traditional media exposure. Athletes should understand which category their potential sponsor values most and tailor their pitch accordingly.