What content creation skills should young racers develop to attract sponsors?

Racers need to learn how to create and edit video content themselves. This includes filming pre-race interviews, post-race interviews, and racing footage, then editing these into cohesive videos for YouTube, Instagram, and other platforms. The Deegan family serves as a model - they taught their children early that building a digital audience through consistent content creation is essential for attracting sponsors. Brian Deegan, Hailie Deegan, and Hayden 'Danger Boy' Deegan all have over a million followers each because they understood the digital wave was coming and committed to content creation alongside their racing. Study what successful racers have done on social media, learn to produce content quickly while events are happening, and document everything from pre-running to testing to race day.