How should racers approach contingency sponsorship programs, and what makes a good contingency deal?

Contingency programs allow sponsors to give back to racers who work hard to win races without requiring large upfront investments. A strong contingency program stands out by offering meaningful amounts - like $5,000 at the end of a season for winning a class championship - rather than just $50-200 per race. In exchange, racers typically need to sign up with the sponsor's marketing program, commit to social media posts after races tagging the sponsor, and create content about their racing. The value exchange is clear: you promote them through your social channels and racing success, and they reward your championship performance with product credit or cash. Look for contingency programs that offer substantial rewards and have clear, achievable requirements.