How important is finding a unique niche or angle for building your personal brand as an athlete?
Answered in: 2022 MX Sponsorship Summit: Getting Into the MediaThe Answer
Finding your niche is critical for standing out. Look at what's missing in your sport's media landscape and fill that void. David Pingree started a long-form podcast when everyone said no one would watch 3-4 hour episodes - now it reaches 65,000-70,000 people per show. For athletes, showcase other talents like surfing, skateboarding, playing guitar, or other action sports. These crossover interests help draw fans from other areas and give sponsors additional connection points with new audiences who might not otherwise discover motocross.
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Related Questions
How can amateur racers and privateers get featured in motorsports media and podcasts?What should athletes practice to improve their media presence and on-camera skills?How can athletes who don't make the podium still provide value to sponsors through media?What makes a great podium or post-race interview that sponsors and media appreciate?What is the value of in-person interactions with potential sponsors versus digital outreach?
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