How important is personal brand and social media presence when seeking sponsorships?

Personal brand and social media presence are heavily weighted in sponsorship decisions. Brands research potential athletes' social media feeds, websites, blogs, YouTube pages, and newsletters before making decisions. They're evaluating whether this person would represent their brand well. Having a professional online presence, regularly updating content about your activities and results, and maintaining a positive image are all crucial factors. Remember that when you're sponsored, you're representing that brand - sponsors need to feel confident you'll represent them positively.