What is the biggest mistake racers make when sending sponsorship proposals?
Answered in: 2024 MSSS Part 2: Holley, K1 RaceGear, & BFGThe Answer
The biggest mistake is sending generic proposals that simply offer to put a decal on a car in exchange for sponsorship. Sponsors receive thousands of these proposals and they don't provide meaningful value. Other common mistakes include being too wordy, not doing research on the company's business model, and focusing on what the racer needs rather than what they can offer the sponsor.
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Related Questions
What do sponsors look for when selecting individual racers versus series sponsorships?How can racers provide value to sponsors beyond just putting a decal on their car?What is the best format for a sponsorship proposal or deck?When is the best time to approach sponsors for motorsports sponsorships?How important is meeting sponsors in person versus sending proposals?
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