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2024 Motorsports Sponsorship Summit Part 1
The panelist sessions of the 2024 Motorsports Sponsorship Summit (January 13, 2024) — nearly four hours: 1. Why Brands Sponsor — Sara Henning (ITW — Fast Orange & Spray Nine) and Eric Seibold (ITW Permatex). 2. Finding, Signing & Renewing Sponsors — Paul Doleshal (Toyota) and Kathryn Reinhardt (Hemmings). 3. Networking, then Decks, Proposals & Proof-of-Performance Reports — what each is for and when to send it. 4. Creating Value thru Social Media. 5. Generating Publicity for Yourself & Your Sponsors — Dan Schechner (Top End Consulting, former Editor of PRI Magazine) and Stuart Rowlands (Stuart Rowlands PR). 6. Diversify Your Program — Antron Brown (three-time NHRA champion) and Andre Jackson (Toyota). 7. Youth Sponsorships & Activations — Kevin Miller (USAC). 8. Motorsports Marketing Across Multiple Brands — Al Rondon (Coca-Cola) and Tony Merritt (Stanley Black & Decker).
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Questions answered in this video
9 questionsA short clickable video link or sizzle reel is more effective than sending a traditional deck. Marketing directors are more likely to click on a 2-minute YouTube highlight reel showing you at the track interacting with fans and racing than to spend time reading through a multi-page deck. The deck becomes useful once you're already having a conversation, but the video link is what captures initial attention. Additionally, handwritten letters mailed to the company facility stand out because they're unique and personal in an age of digital communication.
Visit the company's website and look at the banner ads that scroll across the top - these highlight their current priority products and initiatives. Check their 'News' section for recent press releases about new products or campaigns. Follow their Instagram and social media accounts to see what they've been posting about. Attend trade shows where they exhibit and observe their booth displays, which showcase their featured products. This 10 minutes of research can make you look like you spent hours preparing and allows you to have an intelligent conversation about how you can help achieve their specific goals.
What should I include in a proof of performance report and how often should I send them?
Answer available with access
How do I approach potential sponsors at trade shows like SEMA or PRI?
Answer available with access
What makes sponsors want to renew year after year rather than just sponsor for one season?
Answer available with access
How important is winning races and championships for getting sponsored?
Answer available with access
What's the difference between a deck and a proposal, and when should I use each?
Answer available with access
How can young or amateur racers start building sponsorship relationships with limited resources?
Answer available with access
What role does social media play in getting and keeping sponsors?
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