Should athletes post the same content across multiple platforms at the same time?
Answered in: How Hookit values social mediaThe Answer
No - always post natively to each platform rather than using share functions to post simultaneously. When you hashtag or mention a partner on Instagram, those mentions don't carry over to Facebook - the link breaks. Additionally, if a brand's screen name is different on Facebook than Instagram, you lose the promotional value when you don't post natively. Even if posting the same content, do it separately on each platform and ensure sponsor tags are correct for each.
Want the complete breakdown?
Get full access to How Hookit values social media
Related Questions
What are the top two things sponsors look for in athlete partnerships?Which social media platforms are most valuable for athletes seeking sponsorships?What is the biggest mistake athletes make when promoting sponsors on social media?How can athletes with smaller followings increase their sponsorship value?What type of content performs best for athletes on social media?
Ready to master sponsorships?
Get instant access to How Hookit values social media and start implementing these strategies today.