What are the top two things sponsors look for in athlete partnerships?
Answered in: How Hookit values social mediaThe Answer
According to IEG surveys of brands, the top two most important things sponsors look for are: 1) Category exclusivity - being the only brand in their category associated with a property (like Lucas Oil being the exclusive lubricant company), and 2) Social media presence and engagement. Brands recognize social media as a powerful platform to get their brand message out and reach athlete followers, making it the second most valuable asset after exclusivity.
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