Which social media platforms are most valuable for athletes seeking sponsorships?
Answered in: How Hookit values social mediaThe Answer
Instagram and TikTok are the dominant platforms for athletes in terms of sponsorship value. TikTok has massive reach potential - one Olympic athlete drove 100 million video views in just two weeks during the Tokyo Olympics. Instagram is a close second. Facebook and Twitter still exist but aren't as powerful for sponsorship value because tweets go out in rapid fire and people don't have time to engage with them. The cost per engagement rates are highest on Instagram, meaning similar engagement generates more value there.
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