What type of content performs best for athletes on social media?
Answered in: How Hookit values social mediaThe Answer
Short-form video content typically outperforms photos and text posts. Instagram Stories have blown up in terms of engagement and are one of the most engaging content types you can post. The key is posting interesting, authentic content - athletes who share their lifestyle and personality tend to generate the most engagement. Examples like Leticia Buffoni (skateboarder) show that engaging content and an amazing lifestyle shared authentically can make someone more valuable than athletes with far more followers.
Want the complete breakdown?
Get full access to How Hookit values social media
Related Questions
What are the top two things sponsors look for in athlete partnerships?Which social media platforms are most valuable for athletes seeking sponsorships?What is the biggest mistake athletes make when promoting sponsors on social media?How can athletes with smaller followings increase their sponsorship value?Should athletes post the same content across multiple platforms at the same time?
Ready to master sponsorships?
Get instant access to How Hookit values social media and start implementing these strategies today.