Should I give sponsors one fixed price or multiple sponsorship options?

Answered in: How to get sponsored by Honda Off Road

The Answer

Always provide multiple options rather than a single price point. Jeff recommends a four-pronged approach with platinum, gold, silver, and bronze packages. This strategy avoids pigeonholing yourself to one dollar amount since you don't know the sponsor's budget going into the meeting. Multiple tiers give sponsors flexibility to choose based on their available resources and lets you capture opportunities at different investment levels.

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