How can I differentiate myself from other athletes seeking sponsorships?
Answered in: Why K&N Filters sponsors racingThe Answer
The home run approach is connecting businesses with legitimate opportunities that create income for them. Study their business deeply and look for ways you can help them grow - not just through exposure, but through actual business connections. For example, if a sponsor is trying to enter a new market and you have connections in that industry, you become a 'connector' who brings real value beyond just having their logo on your car.
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Related Questions
How should I maintain my relationship with sponsors over multiple years?How do I research what a potential sponsor company actually wants before approaching them?What's the first step to getting a sponsorship if I'm just starting to get on the podium?How do I get a potential sponsor to actually listen to my pitch?What is K&N Filters currently looking for in potential sponsorship partners?
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