What's the first step to getting a sponsorship if I'm just starting to get on the podium?
Answered in: Why K&N Filters sponsors racingThe Answer
Start by studying whoever is 'killing it' in your specific racing discipline. Who has the best sponsors in your category? What are they doing differently that makes companies willing to sponsor them? Then look at the companies actively involved in your sport - check the advertisers in trade publications, look at contingency sponsors, identify who loves your specific type of racing. Make a list of your top 10 companies you believe you can bring value to in a non-traditional way.
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Why K&N Filters sponsors racing
Steve Williams from K&N Filters describes what he wants from representation and how to get sponsored by K&N in this 10-minute interview
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Related Questions
How should I maintain my relationship with sponsors over multiple years?How do I research what a potential sponsor company actually wants before approaching them?How do I get a potential sponsor to actually listen to my pitch?How can I differentiate myself from other athletes seeking sponsorships?What is K&N Filters currently looking for in potential sponsorship partners?
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