How do I get a potential sponsor to actually listen to my pitch?
Answered in: Why K&N Filters sponsors racingThe Answer
In today's world, you can find the head of marketing at any company almost instantly online. Contact them and say you have a unique idea that can bring value to their business, and ask who you can send information to. However, don't ask for a meeting unless you're fully prepared - if they give you an opportunity via email or phone, be ready to immediately drop your idea and catch their attention. You only get one chance to make that first impression.
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Related Questions
How should I maintain my relationship with sponsors over multiple years?How do I research what a potential sponsor company actually wants before approaching them?What's the first step to getting a sponsorship if I'm just starting to get on the podium?How can I differentiate myself from other athletes seeking sponsorships?What is K&N Filters currently looking for in potential sponsorship partners?
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