How do sponsors verify if an athlete is who they claim to be before offering sponsorship?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Sponsors will do thorough homework on athletes before making any commitments. Wing Lam explains that after meeting an athlete, he calls team managers, judges, and announcers to get the real story. He says: 'I'm going to call your team managers, I'm going to get the lowdown on you, whether you do what you say you think you do or not. Do not BS me, because I'm going to call you out.' He emphasizes that after 30 years in the industry, he knows almost every team manager and has extensive resources to verify an athlete's claims about their standing within teams and competitions.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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