What is the biggest mistake athletes make when wearing sponsor gear?

Athletes sometimes forget to wear or display their sponsor's products, especially in social settings. Wing notes: 'Every now and again, you got athletes that forget about it. And I'm like, what are you doing with those pair of sunglasses? Aren't you sponsored by that brand?' He points out instances of athletes holding competing beverages or wearing competitor products. In today's social media environment, even a 'split moment' of wearing the wrong brand can be captured and shared, potentially damaging the sponsorship relationship. The give and get relationship means athletes must consistently represent their sponsors.