How can athletes leverage their sponsor's network to gain additional non-cash benefits?

Sponsors often have connections to other brands and resources that can benefit athletes beyond direct cash payments. Wing shares examples of getting Kawasaki jet skis for Bethany Hamilton, arranging 70-inch Vizio TVs for band members, and making introductions to car sponsors and electronic companies. He advises athletes to ask 'Is there any other sponsors that you would like?' and get creative with trade arrangements. The key is understanding that sponsors have relationships with beverage companies, equipment manufacturers, and other partners who might also support the athlete.