What is photo incentive and how can athletes use it to earn extra money from sponsors?

Photo incentive is a contract provision where athletes receive additional payment when their sponsors' logos appear in editorial content, advertisements, or media coverage. Wing explains that athletes can earn anywhere from a few hundred dollars to several thousand dollars per appearance depending on their contract. The key is ensuring logos are visible on shirts, hats, boards, and equipment. Wing would run full-page ads featuring athletes with all their sponsor logos visible, which allowed the athletes to collect photo incentive bonuses from each sponsor whose logo appeared - essentially 'newfound money for doing nothing.'