What should athletes do beyond just winning contests to stand out to sponsors?
Answered in: Wing Lam on getting sponsored by Wahoo's FIsh TacoThe Answer
Wing emphasizes that since only about 3% of athletes will reach the podium at any event, the other 97% need to find alternative ways to stand out. He advises athletes to focus on what they can do differently to provide better ROI for brands. This includes being an amazing ambassador, creating buzz through actions at trade shows, events, schools, or parks, and building a reputation where team managers are telling each other 'you got to get this kid on your team.' The goal is to have people talking about what you did that had nothing to do with podium finishes.
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