What should I do after I get a sponsorship to keep it?

Constantly communicate with your sponsors about what you're doing for them - don't make them chase you down at the end of the year for videos or pictures. Even if you finish last at an event, show them weekly where their sponsorship dollars are going through social media posts, videos, and hashtags. Additionally, ask for feedback quarterly: Are your videos high-res enough? Do they want more signage? How can you make content better? This proactive approach significantly improves your chances of renewal.