What should I focus on in my sponsorship pitch instead of offering 'exposure'?
Answered in: 2022 Motorsports Sponsorship Summit part 1The Answer
Different companies need different things based on their business model. Manufacturers want to prove product functionality and validation. Retailers want foot traffic into stores. Service companies want to showcase their offerings. Food and beverage companies want sampling opportunities. Rather than offering generic exposure, ask sponsors about their goals and campaigns for the year, then position yourself as a solution to their specific marketing challenges. As Eric Sebold from Permatex advised, very few people ask 'What are you trying to accomplish this year?' - doing so immediately differentiates you.
Want the complete breakdown?
Get full access to 2022 Motorsports Sponsorship Summit part 1
2022 Motorsports Sponsorship Summit part 1
The first half of the 2022 Motorsports Sponsorship Summit (June 17, 2022) — five sessions: 1. ROI & Why Brands Sponsor — Alex Striler with Joe Parsons (Director of Special Marketing, Monster Energy), Eric Seibold (Innovations Manager, Permatex), Tony Yorkman, and Ritchie Lewis (Director of Motorsports, E3 Spark Plugs). 2. Decks & Proposals — Alex Striler and Megan Meyer on the difference between decks and proposals, and what goes into each. 3. Valuing Tangible & Intangible Assets — Alex Striler and Megan Meyer on pricing your program like a pro. 4. Valuing Social Media — with Rich Houseman of Hookit, on how their algorithm puts a dollar value on posts. 5. SIM Racing & Virtual Sponsorships — Jim Beaver (eNASCAR Coca-Cola iRacing Series franchise holder) and Joe Bricky (Marketing Director, Virtual Racing School).
Related Questions
Ready to master sponsorships?
Get instant access to 2022 Motorsports Sponsorship Summit part 1 and start implementing these strategies today.