How should I handle social media to maximize sponsorship value?
Answered in: 2022 Motorsports Sponsorship Summit part 1The Answer
Post for one sponsor at a time rather than tagging all sponsors in every post - one dedicated post per sponsor is worth 10x more than posts with multiple sponsors. Use no more than three hashtags per post. Use hashtags early in your text, not at the end where they get cut off. Post natively to each platform (don't just share across platforms) since each has different formats and demographics. Always include a call-to-action asking followers to like, comment, share, or save. Facebook trends older while Instagram skews younger, so tailor content accordingly.
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