How should I handle social media to maximize sponsorship value?
Answered in: 2022 Motorsports Sponsorship Summit part 1The Answer
Post for one sponsor at a time rather than tagging all sponsors in every post - one dedicated post per sponsor is worth 10x more than posts with multiple sponsors. Use no more than three hashtags per post. Use hashtags early in your text, not at the end where they get cut off. Post natively to each platform (don't just share across platforms) since each has different formats and demographics. Always include a call-to-action asking followers to like, comment, share, or save. Facebook trends older while Instagram skews younger, so tailor content accordingly.
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2022 Motorsports Sponsorship Summit part 1
The first half of the 2022 Motorsports Sponsorship Summit (June 17, 2022) — five sessions: 1. ROI & Why Brands Sponsor — Alex Striler with Joe Parsons (Director of Special Marketing, Monster Energy), Eric Seibold (Innovations Manager, Permatex), Tony Yorkman, and Ritchie Lewis (Director of Motorsports, E3 Spark Plugs). 2. Decks & Proposals — Alex Striler and Megan Meyer on the difference between decks and proposals, and what goes into each. 3. Valuing Tangible & Intangible Assets — Alex Striler and Megan Meyer on pricing your program like a pro. 4. Valuing Social Media — with Rich Houseman of Hookit, on how their algorithm puts a dollar value on posts. 5. SIM Racing & Virtual Sponsorships — Jim Beaver (eNASCAR Coca-Cola iRacing Series franchise holder) and Joe Bricky (Marketing Director, Virtual Racing School).
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