What are the biggest mistakes athletes make when approaching sponsors?
Answered in: 2022 Motorsports Sponsorship Summit part 1The Answer
The top mistakes include: 1) Leading with what you need rather than what you can offer, 2) Asking for product or money without understanding the sponsor's goals, 3) Sending generic proposals to everyone instead of customizing for each company, 4) Putting multiple sponsor logos/hashtags in single social media posts (which decreases value for all), 5) Not asking sponsors about their strategic objectives before pitching, and 6) Approaching sponsors like 'a guy on the street asking for five bucks' instead of building relationships first.
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Get full access to 2022 Motorsports Sponsorship Summit part 1
2022 Motorsports Sponsorship Summit part 1
The first half of the 2022 Motorsports Sponsorship Summit (June 17, 2022) — five sessions: 1. ROI & Why Brands Sponsor — Alex Striler with Joe Parsons (Director of Special Marketing, Monster Energy), Eric Seibold (Innovations Manager, Permatex), Tony Yorkman, and Ritchie Lewis (Director of Motorsports, E3 Spark Plugs). 2. Decks & Proposals — Alex Striler and Megan Meyer on the difference between decks and proposals, and what goes into each. 3. Valuing Tangible & Intangible Assets — Alex Striler and Megan Meyer on pricing your program like a pro. 4. Valuing Social Media — with Rich Houseman of Hookit, on how their algorithm puts a dollar value on posts. 5. SIM Racing & Virtual Sponsorships — Jim Beaver (eNASCAR Coca-Cola iRacing Series franchise holder) and Joe Bricky (Marketing Director, Virtual Racing School).
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