Should I send the same sponsorship deck to every potential sponsor?
Answered in: How to get sponsored by HooniganThe Answer
No, you should customize and tailor your deck for each potential sponsor you're approaching. An oil company and a brake company shouldn't receive the same deck, nor should a video game company and an energy drink company. John describes his approach as 'handcrafted for their needs.' Additionally, always have your decks proofread by someone else for grammar and spelling - attention to these details matters and shows professionalism.
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John Viscardo of Hoonigan — 20+ years in motorsports media, including a decade at Motor Trend — on how Hoonigan's sponsorship world works and his advice for getting noticed.
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