How do sponsorships typically progress from initial contact to paid partnerships at Horizon Hobby?

Sponsorships always start as 'crawl, walk, then run' - never jumping straight to running. Initial relationships typically begin with product support and mutual collaboration ('scratch your back, you scratch ours'). They might help with an event, provide photography, or create content together. If there's return on investment, it progresses to the next level. After 3-4 years of building together, relationships can evolve into paid ambassador deals and even paid jobs. They've never had an agreement where someone didn't renew.