When is the best time to approach Toyota or similar sponsors with a sponsorship proposal?
Answered in: How to get sponsored by ToyotaThe Answer
Mid-season through early fall (August-October) is ideal. The busiest crunch time for sponsors is when the racing season ends because they're doing budgets and onboarding new drivers within a 60-75 day window. If you submit during that crunch period, you'll likely get lost. Submit during the current season so they can evaluate you for the following year. The Thanksgiving through mid-January period is when bulk decisions happen, so proposals need to be in well before then.
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Related Questions
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