What makes an athlete's social media engagement valuable to sponsors versus just having a large following?
Answered in: 2023 Off Road Fall Sponsorship Summit 4The Answer
Engagement quality matters more than follower count. Sponsors look for genuine two-way engagement where followers actually interact, comment, and pay attention to content. You can pay for followers or use tactics to inflate numbers, but authentic engagement where people genuinely connect with the athlete and trust their recommendations is what sponsors can't buy. When an athlete uses a product authentically as part of their daily life rather than pushing it artificially, that organic representation resonates with audiences and delivers real value to sponsors.
Want the complete breakdown?
Get full access to 2023 Off Road Fall Sponsorship Summit 4
Related Questions
How can athletes create value for sponsors without always being on the podium or winning races?What do young or growing brands look for when sponsoring athletes?How can athletes go above and beyond basic sponsorship deliverables to over-deliver for sponsors?What's the best approach when content you worked hard on doesn't go viral?Which social media platforms should athletes focus on when just starting out?
Ready to master sponsorships?
Get instant access to 2023 Off Road Fall Sponsorship Summit 4 and start implementing these strategies today.