Which social media platforms should athletes focus on when just starting out?
Answered in: 2023 Off Road Fall Sponsorship Summit 4The Answer
Start with Facebook and Instagram as they're the easiest to use, have the largest audiences, and reach most target demographics. Facebook skews older, Instagram is middle-aged, TikTok is younger. For intermediate users, add YouTube - you can repurpose Instagram and Facebook Reels as YouTube Shorts with minimal extra effort. Don't try to master all platforms at once. Focus on the platforms where your sponsors' customers actually spend time. Snapchat, Twitter, and Threads are more limited in audience reach.
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2023 Off Road Fall Sponsorship Summit 4
Session from the 2023 Off Road Sponsorship Summit (October 4, 2023): Helping Sponsors Go Viral — creating real sponsor value beyond podiums, from brands that back creators. With Kyle Ahrensberg (President, Vision Canopy), Guy Trotter (President, Surface Sun Systems), and Blake Wilkey (SHREDDY, Urban Assault Series).
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