What's the best approach when content you worked hard on doesn't go viral?

Keep trying and keep putting out content consistently. Think of building your platform like climbing a mountain with switchbacks - you might think you're almost at the top, but there are more turns and climbs ahead. Each piece of content builds your foundation and experience, even if individual pieces don't perform well. Some of the simplest videos get millions of views while highly produced content barely gets traction. Success in content creation is partly a gamble, so don't be discouraged by pieces that underperform. The key is consistent output and continuous improvement.