What do young or growing brands look for when sponsoring athletes?
Answered in: 2023 Off Road Fall Sponsorship Summit 4The Answer
Young brands look for well-rounded partnerships that fit their profile and goals. Key factors include: the athlete's ability to fill voids in the brand's market reach, strong social media engagement (not just follower count), versatility across multiple markets, authenticity in how they use and represent products, and the ability to connect with everyday people. Brands particularly value athletes who can introduce them to new audiences and demographics they couldn't reach otherwise.
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Related Questions
How can athletes create value for sponsors without always being on the podium or winning races?What makes an athlete's social media engagement valuable to sponsors versus just having a large following?How can athletes go above and beyond basic sponsorship deliverables to over-deliver for sponsors?What's the best approach when content you worked hard on doesn't go viral?Which social media platforms should athletes focus on when just starting out?
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