How much of my sponsorship budget should go toward marketing content versus running my race program?
Answered in: How to get sponsored by Honda Off RoadThe Answer
Jeff invests approximately 20% of his overall budget back into marketing - including media, content creation, videography, still photography, and PR. This is significantly more than the average off-road team. The philosophy is that sponsors are paying you to market on their behalf, not just to buy equipment. Taking sponsor dollars and reinvesting them into building content specifically for each sponsor's needs is how you demonstrate and return real value.
Want the complete breakdown?
Get full access to How to get sponsored by Honda Off Road
Related Questions
How do you approach a potential sponsor without coming across as too pushy or salesy?What should I include in a sponsorship pitch presentation to a major brand?Should I give sponsors one fixed price or multiple sponsorship options?How do I grow a sponsorship relationship from year one to a long-term partnership?How do I provide content to sponsors in a way that makes their jobs easier?
Ready to master sponsorships?
Get instant access to How to get sponsored by Honda Off Road and start implementing these strategies today.