What's the best way to approach Horizon Hobby for a sponsorship rather than sending a proposal deck?

Instead of sending formal decks or proposals, Horizon prefers organic introductions. The best approach is to invite them to experience your event firsthand - send a simple invite saying 'We're having this event, come down, we'd like to show you what we're about, let's put you in a car.' They want to see the passion and experience it themselves before discussing business. Build the relationship first by treating potential partners like VIPs and letting them connect their marketing thinking with yours at the event.